Digital Marketing Curriculum

Business

A structured, level-by-level path through Digital Marketing. Start with Foundations of Audience & positioning and Core methods in Content strategy at the Intermediate level, then build toward advanced practice and expert-level mastery — with hands-on projects and quizzes at every stage.

3 levels 9 modules 27 topics 6 weeks · about 24 hours · 8 weeks · about 32 hours · 10 weeks · about 40 hours
Intermediate

Intermediate Digital Marketing

6 weeks · about 24 hours

3 modules

Advanced

Advanced Digital Marketing

8 weeks · about 32 hours

3 modules

Expert

Expert Digital Marketing

10 weeks · about 40 hours

3 modules

Digital Marketing Course Curriculum

9 modules across 3 levels.

Intermediate

Intermediate Digital Marketing

Start with Audience & positioning, Content strategy and Search engine optimisation. Each module explains the idea, shows a worked example and ends with a short project, so Digital Marketing becomes something you can do rather than something you have only read about.

6 weeks · about 24 hours 3 modules

Topics

Project

Write a one-page explanation of Audience & positioning in your own words, with an example you chose yourself, and test it against the module checklist.

Learning Path

1

Foundations of Audience & positioning

Work through the three topics in this module, complete the project, then answer the self-check questions before moving on.

2

Core methods in Content strategy

Work through the three topics in this module, complete the project, then answer the self-check questions before moving on.

Prerequisites: Foundations of Audience & positioning

3

Applying Search engine optimisation

Work through the three topics in this module, complete the project, then answer the self-check questions before moving on.

Prerequisites: Core methods in Content strategy

Practice Problems

EasyExplain Audience & positioning to someone who has never studied the subject, using one worked example.
Solution: A strong answer defines audience & positioning precisely, gives one concrete example, and names the limitation it runs into.
MediumExplain Content strategy to someone who has never studied the subject, using one worked example.
Solution: A strong answer defines content strategy precisely, gives one concrete example, and names the limitation it runs into.
HardExplain Search engine optimisation to someone who has never studied the subject, using one worked example.
Solution: A strong answer defines search engine optimisation precisely, gives one concrete example, and names the limitation it runs into.

Glossary

Audience & positioning

A central idea in the intermediate Digital Marketing path, covered in the module of the same name.

Example: apply Audience & positioning to a small, familiar case step by step, then check your reasoning against the walkthrough.

Content strategy

A central idea in the intermediate Digital Marketing path, covered in the module of the same name.

Example: apply Content strategy to a small, familiar case step by step, then check your reasoning against the walkthrough.

Search engine optimisation

A central idea in the intermediate Digital Marketing path, covered in the module of the same name.

Example: apply Search engine optimisation to a small, familiar case step by step, then check your reasoning against the walkthrough.

About the Digital Marketing curriculum

The Digital Marketing curriculum is a complete, self-paced course in business, organised into 3 progressive levels and 9 modules. It opens with Foundations of Audience & positioning and Core methods in Content strategy, moves through Applying Search engine optimisation and finishes with expert-level work on Leading practice in Marketing automation and Mastering Brand safety & compliance.

Across the whole path you work through 27 individual topics — from Audience & positioning and Hands-on: audience & positioning at the start to Hands-on: brand safety & compliance and Common pitfalls in brand safety & compliance by the end. The levels are estimated at 6 weeks · about 24 hours, 8 weeks · about 32 hours and 10 weeks · about 40 hours. Each level assumes the one before it, so you can work straight through from Intermediate to Expert, or start at the level that matches what you already know.

It is aimed at founders, managers and professionals who need working judgement rather than theory for its own sake. Cases and decision frameworks carry the weight here: you apply each concept to a realistic scenario, weigh the trade-offs and produce a recommendation you can defend.

Every module pairs a written summary with a worked example, a short quiz to check the idea landed, and a project brief drawn from real practice. You are never asked to take a concept on trust: the reasoning, the common mistakes and the situations where the approach stops working are all laid out, so you finish a module able to explain the idea rather than only recognise it.

What you’ll be able to do

By the end of the Digital Marketing path you should be able to work confidently with:

Audience & positioning

Hands-on: audience & positioning

Checking your understanding of audience & positioning

Content strategy

Putting content strategy to work

Checking your understanding of content strategy

Search engine optimisation

Hands-on: search engine optimisation

How the Digital Marketing curriculum is structured

Intermediate 6 weeks · about 24 hours 3 modules 9 topics

Intermediate Digital Marketing

Start with Audience & positioning, Content strategy and Search engine optimisation. Each module explains the idea, shows a worked example and ends with a short project, so Digital Marketing becomes something you can do rather than something you have only read about.

Modules: Foundations of Audience & positioning · Core methods in Content strategy · Applying Search engine optimisation

  • Audience & positioning: Audience & positioning is where many Digital Marketing learners first get stuck, so the module slows down, isolates the difficult step and rebuilds it with you.
  • Hands-on: audience & positioning: This module treats Audience & positioning as a tool: the question it answers, what it assumes, and what a correct use of it looks like in Digital Marketing.
  • Checking your understanding of audience & positioning: Audience & positioning is where many Digital Marketing learners first get stuck, so the module slows down, isolates the difficult step and rebuilds it with you.

Project: Write a one-page explanation of Audience & positioning in your own words, with an example you chose yourself, and test it against the module checklist.

Advanced 8 weeks · about 32 hours 3 modules 9 topics

Advanced Digital Marketing

Build on the intermediate level through Paid search & social, Email marketing and Analytics & attribution. The emphasis shifts from knowing the ideas to choosing between them — trade-offs, failure modes and the reasoning behind each decision.

Modules: In depth Paid search & social · Patterns and trade-offs in Email marketing · Scaling Analytics & attribution

  • Paid search & social: The module examines Paid search & social closely, including the assumptions beneath it and what changes when those assumptions stop holding.
  • Putting paid search & social to work: Here Paid search & social becomes a design decision. You compare alternatives, justify a choice and test it against a harder problem.
  • Checking your understanding of paid search & social: The module examines Paid search & social closely, including the assumptions beneath it and what changes when those assumptions stop holding.

Project: Produce a short case analysis in which Paid search & social drives the recommendation, including the alternatives you rejected and why.

Expert 10 weeks · about 40 hours 3 modules 9 topics

Expert Digital Marketing

Work at the edge of Digital Marketing through Conversion optimisation, Marketing automation and Brand safety & compliance. The modules assume fluency and ask for judgement: designing, critiquing and defending work at a professional standard.

Modules: Frontiers of Conversion optimisation · Leading practice in Marketing automation · Mastering Brand safety & compliance

  • Conversion optimisation: At expert level Conversion optimisation is treated as a field of judgement: current practice, contested positions and the evidence behind each.
  • Hands-on: conversion optimisation: Conversion optimisation is examined at the frontier, with an emphasis on open problems, rigorous argument and decisions you can defend.
  • Common pitfalls in conversion optimisation: At expert level Conversion optimisation is treated as a field of judgement: current practice, contested positions and the evidence behind each.

Project: Write a professional-standard brief on Conversion optimisation — argument, evidence, limitations — plus a plan for taking the work further.

How to study Digital Marketing, phase by phase

  1. 1

    Phase 1 — Intermediate

    Set aside around 6 weeks · about 24 hours. Work through 3 modules, starting with Foundations of Audience & positioning and Core methods in Content strategy. Finish the phase by completing the project brief: Write a one-page explanation of Audience & positioning in your own words, with an example you chose yourself, and test it against the module checklist.

  2. 2

    Phase 2 — Advanced

    Set aside around 8 weeks · about 32 hours. Work through 3 modules, starting with In depth Paid search & social and Patterns and trade-offs in Email marketing. Finish the phase by completing the project brief: Produce a short case analysis in which Paid search & social drives the recommendation, including the alternatives you rejected and why.

  3. 3

    Phase 3 — Expert

    Set aside around 10 weeks · about 40 hours. Work through 3 modules, starting with Frontiers of Conversion optimisation and Leading practice in Marketing automation. Finish the phase by completing the project brief: Write a professional-standard brief on Conversion optimisation — argument, evidence, limitations — plus a plan for taking the work further.

  4. 4

    Phase 4 — Consolidate

    Return to the sections that felt weakest, redo their quizzes from memory, and rebuild the Write a one-page explanation of Audience & positioning in your own words, with an example you chose yourself, and test it against the module checklist. without following along. Explaining Digital Marketing to someone else in plain language is the clearest signal that the Expert level has landed.

Once you have finished, the Digital Marketing path is a reasonable foundation for management, consulting, finance and operations roles. Because the curriculum is generated and kept as a structured outline rather than fixed videos, you can revisit any module, regenerate the outline at a different depth, or save it to your library and work through it over weeks rather than in one sitting.

Digital Marketing — Frequently Asked Questions

Common questions about studying Digital Marketing on LearnAnyCourse.

What does the Digital Marketing curriculum cover?

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The Digital Marketing curriculum is organised into 3 levels (Intermediate, Advanced and Expert) and 9 modules, including Foundations of Audience & positioning, Core methods in Content strategy, Applying Search engine optimisation, In depth Paid search & social, Patterns and trade-offs in Email marketing and Scaling Analytics & attribution.

How long does it take to learn Digital Marketing?

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Each level is designed to take about 6 weeks · about 24 hours, 8 weeks · about 32 hours and 10 weeks · about 40 hours. Most learners work through one level at a time at their own pace.

Is the Digital Marketing curriculum free?

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Yes. Every Digital Marketing curriculum on LearnAnyCourse is free to read and study — create an account only if you want to save curricula to your personal library.

Do I need prior experience to study Digital Marketing?

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The curriculum starts at the intermediate level and builds upward, so you can begin with the fundamentals and progress to expert-level Digital Marketing topics without jumping ahead.

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